BMW Intelligent Personal Assistant to Debut in 2019 Models

By Paul Riegler on 6 September 2018
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BMW announced plans to introduce the BMW Intelligent Personal Assistant with the 2019 model year.

The BMW Intelligent Personal Assistant will be an on-call platform accessible by a wake phrase, “Hey BMW,” similar to saying “Hey Siri,” “Hey Google,” or “Alexa” on the Apple, Android, and Amazon platforms. It will engage in a conversational manner with drivers and passengers and, according to the automaker, be able to engage in casual conversations as well.

The new technology will “create a brand new, digital form of interaction with your BMW that redefines the whole driving experience,” said Dieter May, BMW’s senior vice president for digital products.

The system will allow the driver to control various car functions such as navigation, entertainment, and vehicle settings in a conversational manner. It will learn a driver’s habits and routines and be able to apply them based on context. Drivers will also be able to bestow a name on the assistant, if desired.

BMW plans to make its personal assistant accessible via smartphones and smart speakers. It also plans to add compatibility with other digital voice-controlled assistants such as Siri and Alexa.

(Photo: Accura Media Group)