Chevrolet Chosen as 2014 Diesel Car Manufacturer of the Year

By Paul Riegler on 16 April 2014
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DSC_1328Chevrolet is the 2014 Diesel Car Manufacturer of the Year, according to the readers of The Diesel Driver magazine. This is the first time that a U.S. automaker has captured the title.

Detroit-based Chevrolet, a unit of General Motors, received 45% of the 11,161 votes cast by readers of The Diesel Driver.

The votes came from over 100 countries. Eighty-eight percent of the votes were cast by readers in the United States, 5.8% were from the European continent, and 2% were from Canada.

“General Motors and Chevrolet have done an exemplary job of launching an American diesel in the United States, with the result that many customers buying a Cruze have opted for it,“ said Jonathan. Spira, editor of The Diesel Driver, in presenting the award to Cristi Landy, Chevrolet’s marketing director, at the New York International Auto Show at the Jacob K. Javits Convention Center Wednesday.

“This is a great accolade for Chevrolet as we strive to bring the best diesel products to market for our customers,” said Cristi Landy, Chevrolet’s senior marketing manager. “Diesel drivers want fun-to-drive and efficient vehicles and we are charged with continually delivering a Cruze that fits the bill.”

“The diesel market has, in the past few years, become a true alternative to the hybrid market for those buyers seeking truly fuel efficient and economical vehicles,” said David M Goldes, group publisher at Accura Media Group, which publishes The Diesel Driver. “With its first clean diesel offering, Chevrolet has raised the bar for fuel economy and comfort and convenience in the U.S. diesel market.”

In second place was BMW, followed by Volkwagen, which won in 2012 and 2013, in third place.

Each year, The Diesel Driver’s readers select the Diesel Car of the Year and simultaneously choose the Diesel Car Manufacturer of the Year.  For the 2013 balloting, jurors (magazine readers) voted from a slate of seven manufacturers, Audi, BMW, Chevrolet, Jeep, Mercedes-Benz, Porsche, and Volkswagen.

(Photos: Accura Media Group)