Welcome to The Diesel Driver 2.0

By Jonathan Spira on 26 July 2012
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A few years back, my brother Greg Spira designed our first online magazine, Frequent Business Traveler (which launched as Executive Road Warrior.)  A few months later, we decided to launch a second publication, The Diesel Driver.

Greg created an easy-to-read page with ample white space and visuals galore.  I think he succeeded beyond our expectations and our steady increase in readership bears that out.

Greg passed away at the end of 2011, but by then he made some substantive changes to the magazines’ websites in the name of navigability, including the addition of a uniform footer on every page.

On July 25, we launched The Diesel Driver 2.0.   Working with our CTO Jeff Lambert, we kept the best aspects of Greg’s original vision, widened the page slightly, created a photo captioning system, and now personalize your visit with your local temperature and city information on the masthead of the main page.  In addition, we added a new advertising engine that will give us better control over where ads are displayed.

Right now, we’re working on additional incremental improvements as well, including an easy-to-navigate guide to all diesels sold in the U.S.  In addition, we’ll be launching The Diesel Driver Monthly, an e-mail newsletter, in August.

In the meantime, if you haven’t visited our sister site, Frequent Business Traveler, please do stop by.  We’re already working on The Diesel Driver 3.0, which will include more content and features, plus an iPad app, so stay tuned.