Volkswagen is 2012 Diesel Car Manufacturer of the Year

By Paul Riegler on 4 April 2012
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Volkswagen is the 2012 Diesel Car Manufacturer of the Year, according to the readers of The Diesel Driver magazine.

Wolfsburg-based Volkswagen received 52.2% of the 6,070 votes cast by readers of The Diesel Driver.

The votes came from over 100 countries.  Sixty-seven percent of the votes were cast by readers in the United States, 5% were from Canada, and 3% were from Germany

“Volkswagen has done an extraordinary job of positioning its diesel-powered automobiles in the U.S., with the result that 21.6% of customers opted for diesel in the past year,” said Jonathan Spira, editor of The Diesel Driver, in presenting the award to Jonathan Browning, Volkswagen of America’s president and chief executive officer, at the New York International Auto Show at the Jacob K. Javits Convention Center.

“We are thrilled to be recognized by The Diesel Driver as the first ever Diesel Car Manufacturer of the Year,” said Mr. Browning (pictured below, left, with Jonathan Spira) in accepting the award.  “This honor validates our commitment to bringing advanced TDI Clean Diesel technology to U.S. consumers. We’re excited about our current line-up of five TDI models and look forward to expanding the portfolio to six models later this year when the fuel-efficient Beetle TDI joins the line-up.”

“The market for diesels in the U.S. has increased dramatically in the past 18 months,” said David M Goldes, group publisher at Accura Media Group, which publishes The Diesel Driver.  “The success of diesel as a more fuel-efficient and cleaner alternative is clearly evidenced by the dramatic increase in available diesel models in the U.S. and the 100% increase in ballots for this award.”

In second place was BMW with 19.9% of the vote.  Audi, with 19.5% of the vote, came in third.

Each year, The Diesel Driver’s readers select the Diesel Car of the Year and simultaneously choose the Diesel Car Manufacturer of the Year.  For the 2012 balloting, jurors (magazine readers) chose among 13 passenger vehicles and SUVs and four manufacturers, Audi, BMW, Mercedes-Benz, and Volkswagen.  Criteria ranged from fuel economy and greenhouse gas emissions to performance, handling, styling, comfort, and the overall package.

Voting started on November 18, 2011 and concluded on March 1, 2012.

The Diesel Driver is the world’s leading publication geared towards automotive enthusiasts interested in diesel-powered automobiles. It offers in-depth road tests and reviews, diesel-oriented travel features, and features that focus on the latest in diesel technology.