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		<title>2011 Diesel Sales Report: Market Share in Germany Hit 49%</title>
		<link>http://www.thedieseldriver.com/2012/01/2011-diesel-sales-repor-market-share-in-germany-hit-49/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2011-diesel-sales-repor-market-share-in-germany-hit-49</link>
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		<pubDate>Sun, 22 Jan 2012 17:30:31 +0000</pubDate>
		<dc:creator>Christian Stampfer</dc:creator>
				<category><![CDATA[Diesel News]]></category>
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		<description><![CDATA[It’s common knowledge that the market share for diesel is in the low single digits in the U.S.  Currently, only four manufacturers, Audi, BMW, Mercedes-Benz, and Volkswagen currently offer diesel-powered automobiles although there will be ...]]></description>
			<content:encoded><![CDATA[<p>It’s common knowledge that the market share for diesel is in the low single digits in the U.S.  Currently, only <a href="http://www.thedieseldriver.com/wp-content/uploads/2012/01/Tankstelle.png"><img class="alignright size-medium wp-image-3659" title="Tankstelle" src="http://www.thedieseldriver.com/wp-content/uploads/2012/01/Tankstelle-208x300.png" alt="" width="208" height="300" /></a>four manufacturers, <a href="http://www.thedieseldriver.com/tag/audi/">Audi</a>, <a href="http://www.thedieseldriver.com/tag/bmw/">BMW</a>, <a href="http://www.thedieseldriver.com/tag/mercedes-benz/">Mercedes-Benz</a>, and <a href="http://www.thedieseldriver.com/tag/volkswagen/">Volkswagen </a>currently offer diesel-powered automobiles although there will be several automakers joining the diesel fold, including <a href="http://www.thedieseldriver.com/tag/jeep">Jeep</a>, <a href="http://www.thedieseldriver.com/tag/mazda/">Mazda</a>, and <a href="http://www.thedieseldriver.com/tag/porsche/">Porsche</a>, in the coming 18 months.</p>
<p>In Germany, the picture was quite different in 2011.  Overall, looking at new car registration figures from the Kraftfahrt-Bundesamt (KBA or German Federal Motor and Transport Authority) and manufacturer-provided sales data covering Audi, BMW, Citroën, Fiat, Ford, Hyundai, Kia, Land Rover, Mazda, Mercedes-Benz, Nissan, Opel, Peugeot, Porsche, Renault, Seat, Škoda, Toyota, Volkswagen, and Volvo, diesel sales were 48.71% of total new car sales.</p>
<p>Complete charts with data by manufacturer and segment may be found <a href="http://www.thedieseldriver.com/2012/01/2011-diesel-sales-repor-market-share-in-germany-hit-49/2/">on page two of this article</a>.</p>
<p>Looking at specific categories, such as compact cars or SUVs, is even more interesting.</p>
<p>In compact car sales, the Volkswagen <a href="http://www.thedieseldriver.com/?s=golf+or+jetta&amp;x=0&amp;y=0">Golf/Jetta</a> line was the diesel market leader with 105,786 units sold.  Percentage wise, the Peugeot 308 (not sold in the U.S.) led with 60.24% of buyers choosing the oil burner.  The Škoda Octavia was close behind, with 59.05% of buyers going diesel.     43.65% of buyers opted for diesel in this segment overall.</p>
<p>In the smaller mid-sized segment, the Volkswagen Passat (the European model, which differs from the <a href="http://www.thedieseldriver.com/tag/volkswagen-passat-tdi/">U.S.-specific Passat</a>) led in volume in diesel sales with 86,291 sold. In terms of the diesel take rate, the low-volume Volvo V50 led the way, with 95% of buyers going diesel.  The overall take rate for this group, which includes the Audi A4/A5, BMW 3er, and Peugeot 508, was an impressive 74.58%.</p>
<p>In the larger mid-sized segment, the <a href="http://www.thedieseldriver.com/tag/bmw-535d/">BMW 5 Series</a> was the diesel take-rate leader at 89.86%.  It was also the volume leader in a group that includes the <a href="http://www.thedieseldriver.com/tag/audi-a6">Audi A6</a> and the <a href="http://www.thedieseldriver.com/tag/mercedes-benz-e350-bluetec/">Mercedes-Benz E-Class</a>.  This category’s overall take rate was 85.83%.</p>
<p>For large luxury sedans, the <a href="http://www.thedieseldriver.com/tag/bmw-730d/">BMW 7er</a> was the diesel volume leader with 4,242 units sold.  The Volkswagen Phaeton (not currently available in the U.S.) was the take-rate leader, with 89..03% of buyers choosing compression ignition.  The overall diesel take rate for luxury sedans was 67.22%.</p>
<p>Finally, in the SUV category, the Volkswagen Tiguan (not available as a diesel in the U.S.) led the pack with 31,271 units sold.  Two low-volume Land Rovers, the Discovery and Freelander, led in diesel take rate with 99.7% and 99.54% respectively.  All three Mercedes-Benz SUVs (the GLK, <a href="http://www.thedieseldriver.com/tag/mercedes-benz-ml350-bluetec/">ML-Class</a>, and <a href="http://www.thedieseldriver.com/tag/mercedes-benz-r350-bluetec/">R-Class</a>, as well as two BMW SUVs (the <a href="http://www.thedieseldriver.com/tag/bmw-x3">BMW X3</a> and <a href="http://www.thedieseldriver.com/tag/bmw-x5">X5</a>), also had take rates in the 90s, as did the Ford Kuga and the Volvo XC60.</p>
<p><em><strong><a href="http://www.thedieseldriver.com/2012/01/2011-diesel-sales-repor-market-share-in-germany-hit-49/2/">Click here</a> to continue to Page 2 &#8211; Charts and Data By Manufacturer and Segment</strong></em><br />
<em></p>
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