General Motors to Adopt New Logo, Will Promote its New EV Models

By Paul Riegler on 10 January 2021
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Driving a 2020 Chevrolet Bolt EV Premier

General Motors, which held the title of world’s largest automaker from 1931 to 2007, announced it will adopt a new, more modern logo, only the fifth time it will do so in its long history.

The General, which was founded by William C. Duran in 1908, once had a 50% in the United States. It now has 17%, which is still the largest slice of the market.

The automaker plans to introduce some 30 new electric vehicles over the coming five years. Using the tagline “Everyone in,” the company hopes it will be able to “spark” mass adoption of EVs, said Deborah Wahl, the company’s chief marketing officer.

While General Motors once had a lineup of brands that ranged from Chevrolet to Pontiac to Oldsmobile to Buick to Cadillac, as well as LaSalle, Saturn, and Hummer, among  others, it now has four primary brands, Chevrolet, Buick, Cadillac, and GMC.

The new logo uses lower case blue letters against a white square outlined by a blue order with rounded corners. The previous logo featured the letters “GM” againsta  blue background and was used for almost half a century.

The automaker said the negative space within the letter  “m” is intended to represent the prongs of an electrical plug.

Referencing the outgoing logo, Wahl said that it was “more severe,” adding that the company “felt a need to show the world a different aspect of what we are doing.”

 (Photo: Accura Media Group)