General Motors Shuts Down Maven Car-Sharing Service

By Paul Riegler on 22 April 2020
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General Motors said Tuesday it would shutter its car-sharing service, Maven.

The General launched Maven in 2016, calling it a competitor to Zipcar.  The service offered new GM vehicles equipped with Apple CarPlay, Android Auto, satellite radio, and a 4G LTE Internet connection but it struggled to build a substantial following.

Maven had suspended its services in March.

“We’ve gained extremely valuable insights from operating our own car-sharing business,” said Pamela Fletcher, the automaker’s vice president for global innovation, in a statement. “Our learnings and developments from Maven will go on to benefit and accelerate the growth of other areas of GM business.”

Other automakers have also entered the space and failed.  BMW and Daimler both introduced their own car-sharing services in the United States. BMW’s ReachNow business was rolled into a joint venture with Daimler’s Car2Go, and that shut down last summer.

(Photo: Accura Media Group)