BMW Shutters ReachNow Car-Sharing Service

By Jesse Sokolow on 18 July 2019
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BMW announced on Wednesday the closing of its ReachNow ride-hailing and car-sharing business.

The business, which was recently rolled into a joint venture with Daimler, offered services in Seattle and Portland and was set to be merged with Car2Go, also part of the joint venture, but a new “realignment” meant that it would shut down instead, the company said in a statement.

The unit employed approximately 75 people in the two locations and they were notified of the closure Wednesday morning. The two offices will wind down operations in the coming weeks and the last day to use ReachNow was Wednesday.

BMW opened ReachNow in 2016. The service was similar to the one offered by BMW in partnership with Sixt, DriveNow. DriveNow, which started operations in Munich in 2011, is now available in eight European cities. It was merged with Cars 2 Go as part of the joint venture with Daimler and the new entity has 20,000 vehicles in 31 cities in 14 countries and over four million members worldwide.

ReachNow’s Portland fleet included over 250 vehicles including the BMW 3 Series, Mini Clubman, and Mini hardtop.

The ReachNow app allows users to locate and book the closest available car or find a ReachNow car on the street, which they can then return to any legal parking space on the street. Users can also request a specific vehicle to be delivered to their location immediately or at a future time.

(Photo: Accura Media Group)