GM to Enlist IBM’s Watson for OnStar Go

By Christian Stampfer on 25 October 2016
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Behind the wheel of the new Buick LaCrosse

Behind the wheel of the new Buick LaCrosse

General Motors and IBM announced plans on Tuesday to integrate IBM’s Watson artificial intelligence technology in its OnStar telematics system starting in early 2017.

The new platform, dubbed OnStar Go, will be available in over two million GM vehicles including Buicks, Cadillacs, and Chevrolets in the first year.

The system will use artificial intelligence to become familiar with individual driver’s habits which would then provide reminders to purchase items, pay for fuel via the in-car interface, and allow merchants to deliver targeted offers to the driver such as a discount at a local shop or restaurant.

GM is partnering with companies including Exxon Mobile, Glympse, iHeartMedia, and parking lot directory Parkopedia.

The OnStar service, first introduced in 1996 in model-year 1997 Cadillac models including the DeVille, Seville, and Eldorado, offers automatic collision notification, navigation, hands-free calling, diagnostics, and access to a call center staffed by actual people who will offer further assistance.

The new feature will allow merchants that the vehicle owner opts into to receive offers and services tailored to their habits and locations. It will also take the weather in the vehicle’s location into consideration (umbrella store, anyone?).

OnStar Go will be available at no charge for subscribers to the service’s basic offering.

(Photo: Accura Media Group)