BMW to Partner With Soho House for i3 Driving Experiences

By Robert Waldner on 15 October 2014
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DSC_0471BMW Group and Soho House announced a global partnership.

The two companies will collaborate on an international arts program and create events and experiences that focus on contemporary art, innovation, and design.

BMW and Soho House will provide i3 vehicles for guests to drive throughout locations in both Europe and the United States. The two will also offer a variety of driving experiences at events.

The first event of the partnership occurred Monday at the Shoreditch House in London, and included an art talk that was followed by a rooftop reception.

(Photo: Accura Media Group)