Audi Plans $30 Billion Investment Through 2018, Will Expand Model Range to 60 Cars

By Paul Riegler on 27 December 2013
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An Audi A8 at the Audi Forum in Ingolstadt

An Audi A8 at the Audi Forum in Ingolstadt

Audi said on Friday that it plans to invest around €22 billion ($30 billion) in the course of the next five years as it battles its chief rivals in the luxury car market.

Calling the plan its “largest investment program ever,” the Ingolstadt-based automaker plans to invest in new models, technological innovations, and an expansion of its world-wide production network.  Audi said that 70% of its investment is intended for new models and technologies.  It will spend €16 billion on fixed assets and €6 billion on capitalized development costs.

Audi, BMW, and Mercedes-Benz all have stated their intention to be the world’s leading luxury carmaker.

Rupert Stadler, the Audi’s board of management chairman, said that the company has already reached its goal of delivering 1.5 million cars this year, a milestone originally set for 2015, and it is now aiming towards its next milestone of two million car deliveries.  To help reach this goal, the manufacturer will expand its product range from the 49 models it currently offers to 60 models by 2020.

More than half of the €22 billion will flow to Audi’s production and development sites in its hometown of Ingolstadt and its factory in Neckarsulm.

In November, Audi parent Volkswagen AG announced plans to invest €84.2 billion in its automotive operations in the next five years and Audi’s plans are part of this.

(Photo: Accura Media Group)