Diesel and Hybrid Owners Sound Off: Most Would Buy Another

By Paul Riegler on 10 May 2012
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A series of polls conducted by The Diesel Driver magazine revealed that the overwhelming majority (94.1%) of diesel owners said they plan to purchase a diesel as their next car.  Only 5.9% said that they would not.

While hybrid owners were not quite as emphatic, a clear majority, or 67%, said they would purchase another hybrid while 33% said they would not.

Last month, R.I. Polk issued a report based on new-car registration data that showed that only 35% of hybrid owners purchased another hybrid.  When Polk excluded Prius owners, the number plummeted to 22%.

There are several possible reasons as to why there is such a discrepancy in the percentage of hybrid owners who would or have already bought another hybrid as reported by Polk’s data and The Diesel Driver’s.

Polk’s data does not take into account that the next car might not necessary have been registered in the same name, as could be in the case of family members for example.  Polk also did not poll or survey current hybrid owners and only relied on the registration data.

In addition, the data from The Diesel Driver doesn’t necessarily represent the full spectrum of automobile purchasers.  Most of the diesel and hybrid owners responding to the surveys said they were participants in automotive enthusiast forums.  Most automobile owners do not participate in online forums about their car and brand.  This group may be more predisposed to purchase the same or similar vehicles as compared to the average driver.

Still, the great preponderance to which diesel and hybrid owners said they would in fact purchase another of the same type of car merits further study.

The Diesel Driver’s survey of diesel owners was conducted online from April 13 to May 9.  The survey of hybrid owners was conducted online from April 15 to May 10. The margin of error is plus or minus three percentage points.

86% of those surveyed about buying another diesel were in the U.S. and 8% were in Canada.  85% of those surveyed about buying another hybrid were in the U.S. and 6% were in Canada.