24 Hours BMW Welt

By Jonathan Spira on 23 December 2009
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Billed as an “experience and delivery center,” the BMW Welt (“Welt” is German for “World”) was built on the Milbertshofen Oberwiesenfeld, where BMW was founded in 1916.  bmwwelt1The Welt is located adjacent to BMW headquarters, the Munich factory, and the Olympic Park (site of the 1972 Olympic Games). The Welt includes displays of BMW automobiles, motorcycles, parts, and accessories as well as interactive exhibits on design, technology, and the future of the automobile. The BMW Museum, recently reopened after extensive renovation and expansion, is located nearby as well.

The Diesel Driver’s editor, Jonathan Spira, took delivery of a brand new BMW 335d today at the BMW Welt (Spira, incidentally, was also the first customer to take delivery of a car at the Welt back in 2007 when the Welt opened).  He visited the BMW Welt the night before to check up on things and returned the following day with several friends.  Here is a quick look at those 24 hours; a more detailed look at the Welt, the BMW European Delivery program, and the delivery itself will follow.

Enjoy the show.

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